SEO Step 9 of 10: Conversion Optimization
Marketing online doesn’t have to be terribly complicated or flashy in order to be successful. I do a lot of market research for big corporations and smaller start-ups, all of which come to me with the same problems: they aren’t getting the right traffic to convert on their website; they aren’t getting return traffic to their website; their abandonments are high and their website has no stickiness; leads and/or sales are falling off. Really, what they are all failing to do is build a real “brand relationship” with their market, and they cannot seem to figure out why ...
Taking Advantage of Organic Keywords
Taking advantage of organic keywords rock - showing up on page 1 on Google or Yahoo for key terms is a great way to build traffic and is the dream of many webmasters. Lets look at how you can use organic keywords coupled with a little PPC to generate your site some amazing search results ...
SEO Step 8 of 10: Statistics Analysis
When we're thinking about increasing sales from existing traffic we generally think about conversion optimization. If this is your first thought you're 100% right but in order to increase conversions first you need to understand what your visitors are doing. After that you can look at your site and understand what's going wrong when you're considering what you need to do to increase your conversions. So today we're going to determine how to tell what you're doing wrong (and right) by looking into your stats ...
The Search Engine Trinity
Getting a small business listed on the search engines is based on a trinity of components. These components give your search engine efforts a base to be built off of, and ensure that you’ll be successful. Those are: the ease of getting listed, the effectiveness of your listing, and then finally, the level of placement ...
SEO Step 7 of 10: PPC
Before we launch into the tactics that should be applied to a PPC campaign it's important to understand why you're engaging in it. When one reads about a PPC campaign it is natural to think of a Google AdWords campaign geared around making a sale. While this is generally the main use there are definitely other aspects of PPC, the environment you are in will have a massive impact on how you manage your campaign. This will likely make more sense after they are outlined ...
How to turn your Blog into a Blog Strategy
What differentiates a tactic from a strategy? A strategy is the plan for achieving a defined goal. A tactic is the “doing” part of the strategy. Tactics can be put together in a plan to form a strategy ...
How to Analyze the Internal Power of Your Website
Obviously there are plenty of occasions where you would want to analyze your (or your competitor’s) internal pages strength. Most often these include: you want to deeply analyze how strong your competitor is; you plan to get a backlink to your site (note: I didn’t say ‘buy’ - how you are going to get it is up to you ;)) and want this backlink to be placed on the most powerful subpage; you want to find a page on your own site with the largest potential to make the most of it ...
Best 3 SEO Tips of 2008
Each year I spend the first three months looking for the best and most innovative SEO tips of the previous year’s end. This year I have what I believe to be the best 3 SEO tips in a decade! ...
How To Compare Results on Different Search Engines
While it still remains unclear how many major search engines we will end up with, it is still wise to track and compare your (and your competitors’) progress in all of the existing ones ...
To Use or Not To Use? Duplicate Content
Duplicate content is a hotly debated issue when it comes to how it affects your web-site ranking. And it’s become an even bigger issue over time as spammers and other malicious Internet users have taken to the practice of content scraping, or scraping the content from a web site to use on their own with only minor changes to the appearance, not to the content itself ...
