New Internet Marketing Tools
New Internet marketing tools are coming online each and every day. Why should you care? Mainly because these new marketing tools can have a dramatic impact on your online traffic, leads and sales. So much so, your online competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does ...
Three Fast and Simple Ways to Dominate Google Rankings
In fact, most old-school tricks don't work today and many can get your pages banned. This is great news for you. Over the next few minutes I'll show you how to make Google absolutely LOVE your web pages and help you jump to the top! ...
Web Log Analysis
Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? ...
SEO Step 4 of 10: Content Optimization
Content is king. More than a truism, the phrase is a mantra. Content is the stuff people are looking for on a website. A commitment to developing and deploying great page, document and site content is a commitment to good SEO ...
Search Optimization: Site Target Marketing
Before we start an SEO campaign, we set targets. These targets include the amount of traffic you expect to get, your conversion rates, the amount of leads you expect to generate for a certain number of hits, how much work you intend to get done internally (inside your marketing team) within a specified time, etc. Target marketing, apart from helping you focus on what is important to you, helps in discerning between "noise" and "signal." Not to get technical, but this has as many applications in search engine optimization as in "signals analysis" ...
Make the Most of SEO Competitive Research: Evaluating the Competiton
Why bother about your competitors? Well, a stupid question, I know. You can’t possibly think that you can enter a new niche and get on top without looking into what has been done before you ...
SEO Step 3 of 10: Site Structure
Website structure and SEO are a combination of topics that I've always had a particular interest in because of my background in software engineering. I have worked on, or maintained over 150 corporate websites having seen many of the things that can make a website go wrong, which can seriously impact a websites operation and search engine rankings ...
Five Tips To Maximise The Long Tail Of Local Search
Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results ...
Great Tips for Building Links
Link popularity is the most important aspect of search engine optimization. If your site has good content, good design, and good structure, that is fine, but you will never be successful without lots of inbound links ...
How To Monitor Search Engine Positions
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve ...
